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Is AI Making Everything Expensive---

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It can feel like prices are rising everywhere, but inflation isn’t the whole story anymore. Increasingly, prices are changing based on who you are, not just what you’re buying. This is driven by artificial intelligence. AI allows companies to practice personalised pricing. Instead of one fixed price, algorithms analyze your data, where you live, what device you use, how often you search, and how likely you are to buy. If the system thinks you’ll pay more, it may quietly charge you more than someone else for the exact same product. This started with airlines and ride-hailing apps, where prices rise with demand. But AI has taken it further, making pricing personal rather than situational. Now it’s spreading to online shopping, groceries, and even physical stores using digital price tags. So AI isn’t raising prices equally for everyone. It’s learning how much you can tolerate—and charging accordingly.

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